As a professional with a revenue goal, you value the relationships you have with your prospects. They’re more than a conduit to cash, they’re people you can and want to help out. Your solution or your service can solve challenges for them, so long as they trust you. So why does it feel like you’re […]

In today’s B2B sale, it can often feel like you’re competing against your prospects. That’s a dangerous mentality because it prevents you from aligning your real impact to their top priority. But you’d still be forgiven for thinking this way. It happens because there can be two separate playbooks at work in the sale. There’s […]